Jun 13, 2021 • 12M
A conversation on the ROI of television advertising
Featuring Brad Shapiro, Associate Professor of Marketing and True North Faculty Scholar, Chicago Booth School of Business
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Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.
Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.
In this episode, I speak with Brad Shapiro, Ph.D. about his research into the return on investment of television advertising.
The original post is linked below.