Emanuela Prandelli, PhD

Strategist, Luxury Brands

LVMH Associate Professor of Fashion and Luxury Management
SDA Bocconi School of Management
Bocconi University

At SDA Bocconi, Emanuela Prandelli, PhD, is Director of the Master in Fashion, Experience and Design Management (MAFED) and she teaches innovation management, marketing management, technology marketing, and fashion and luxury management. She has been coordinating ad-hoc initiatives for several companies operating in the fast-moving consumer goods industry, the publishing industry, and the consumer electronics.

Her research activities focus on collaborative marketing and open innovation, digital business, and social media marketing. She has a special interest in exploring these topics in the fashion and luxury industry, and the publishing industry. She works on experimental design research methods.

She is the author of numerous books and articles on the subject of luxury brand management. She published several international articles in leading international journals, such as Journal of Marketing, Journal of Interactive Marketing, Organization Studies, California Management Review, MIT Sloan Management Review, Journal of Business Venturing, among others. She is a reviewer for many specialized journals such as Research Policy, Journal of Interactive Marketing, and Economia & Management. She was Visiting Professor at Kellogg School of Management (Northwestern University, Chicago).

She has won the Accenture Award for the best paper published in California Management Review, the “Innovation Excellence Award” in custom executive programs, and the award for best teacher of the Marketing Department at SDA Bocconi. She was also Runner-up for the Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the Theo Scholler-Preis, Munich Best Paper Award Innovation Management, and the JIM’s Award for the Best Paper published in the Journal of Interactive Marketing. She served as a Research Assistant at St.Gallen University and at the Kellogg School of Management, Northwestern University, where she was also Visiting Professor. She also was visiting Professor at WU, Vien.

Prandelli holds a PhD in Management from Bocconi University. She is based in Milan.