Emanuela Prandelli, PhD
Strategist, Luxury Brands
LVMH Associate Professor of Fashion and Luxury Management
SDA Bocconi School of Management
As strategist of the Luxury Brands Cohort, as well as its Channel, Emanuela Prandelli, PhD, guides leaders through the latest strategic and tactical evolutions in the world of luxury brands, with an emphasis on a business context. She sets the agenda and invites experts to go deep on an issue with the purpose of sparking insights for subscribers.
At SDA Bocconi, Prandelli is Director of the Masters Program in Fashion, Experience & Design Management (MAFED), and she teaches innovation management, marketing management, technology marketing and fashion & luxury management. She has been coordinating ad-hoc initiatives for several companies operating in the fast moving consumer goods industry, in the publishing industry, and in the consumer electronics.
Prandelli's research activities focus on collaborative marketing and open innovation, digital business and social media marketing. She has a special interest in exploring these topics in the fashion and luxury industry and in the publishing industry. She works on experimental design research methods.
She is the author of numerous books and articles on the subject of luxury brand management. She published several international articles in leading international journals, such as Journal of Marketing, Journal of Interactive Marketing, Organization Studies, California Management Review, MIT Sloan Management Review, Journal of Business Venturing., among others. She is reviewer for many specialized journals such as Research Policy, Journal of Interactive Marketing and Economia & Management. She was Visiting Professor at Kellogg School of Management (Northwestern University, Chicago). She won the 2001 Accenture Award for the best paper published in California Management Review in 2000, the “Innovation Excellence Award” in custom executive programs in 2012 and the award for best teacher of the Marketing Department at SDA Bocconi in 2007. She was also Runner-up for the 2012 Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the Theo Scholler-Preis 2011, Munich Best Paper Award Innovation Management, and for the JIM’s 2006 Award for the Best Paper published in the Journal of Interactive Marketing in 2005. She served as a Research Assistant at St. Gallen University and at the Kellogg School of Management, Northwestern University, where she was also Visiting Professor.
Prandelli holds a PhD in Management from Bocconi University. She is based in Milan.