Luxury Brands Cohort

The future of luxury is upon us. Are you ready?

The world's most prestigious brands are grappling with a transformation of the invention, design, creation and marketing of global luxury and premium products and services. Established business models and distribution channels are under attack. Newer brands are changing how global consumers think about, and act in, this sector, and social platforms are increasingly central to the luxury goods user and owner experience. Tech giants like Apple and Tesla have become influential innovators, while the ever-expanding world of fast-moving smaller brands push the boundaries of their categories.

Subscribers develop the insights to meet these challenges.

The cohort's mission is to equip executives with the insights, essential information, and personal connections required to successfully navigate the strategic and operational realities taking shape. We go beyond the hype and into the underlying social and economic trends to develop well-grounded and actionable ideas and seize opportunities to get and stay ahead in these hyper-competitive markets

What we explore

Innovations & their impact

Understand global industry outlook luxury brand innovation and its impact on other related sectors and industries.

New technologies

Analyze the impact of AI and machine learning innovations on how consumers perceive and relate to luxury and premium products.

Operational changes

Explore operational evolutions and manufacturing innovations changing the way in which these kinds of products are produced and sold around the world.

Platform solutions

Examine the development and deployment of specific social and selling platforms required to reach the next generation of luxury consumers.

Next-generation models

Uncover the next generation of luxury brands as well as the latest in business, marketing and customer impact models.

Meet your strategist

Emanuela Prandelli, PhD

LVMH Associate Professor of Fashion and Luxury Management

SDA Bocconi School of Management​

At SDA Bocconi, Emanuela Prandelli, PhD, is Director of the Master in Fashion, Experience and Design Management (MAFED) and she teaches innovation management, marketing management, technology marketing and fashion and luxury management.