Justin Picard, PhD

Strategist, Counterfeits & Authentication

Co-Founder and Chief Technology Officer


Justin Picard, PhD, is currently Chief Technology Officer for Scantrust, a product authentication and traceability company that he founded in late 2013. Picard invented and patented the core technology for his current company, which is based on a QR Code that has built-in security against counterfeiting.


Picard also co-founded Black Market Watch, a Swiss NGO based in the Canton of Geneva. Picard was on the World Economic Forum Global Agenda Council on Illicit Trade and has been on the OECD Taskforce on Countering Illicit Trade. He was the taskforce co-methodology leader and developed a framework to measure the impacts and harms of illicit trade. He has been an expert at the Global Initiative since 2014.


Prior to his role at Scantrust, Picard was Chief Scientist for Advanced Track and Trace in Paris. In his role, he developed the authentication and tracking technology that has been applied to billions of products. Picard and his company were selected as a World Economic Forum Technology Pioneer in 2009.

Picard worked as head of research and development at Thomson technicolor in Essen, Germany. Part of his work involved developing a video watermarking technology for forensic tracking against in-theater piracy. He was also an R&D engineer at Mediasec Technologies in Providence, Rhode Island. His work focused on the implementation of digital watermarking for forensic tracking of images and videos. Picard has published several scientific articles and holds patents on counterfeit detection techniques, digital watermarking, information retrieval, and specializes in the topic of illicit trade.


Picard grew up in Montreal, Canada, where he obtained his Bachelor Engineering in physics and his Master of Science in Engineering on the detection of forged signatures using pattern recognition techniques at Polytechnique Montreal. Picard earned his PhD from the University of Neuchâtel, Switzerland. He is also an IMD business school graduate. Picard is based in Lausanne, Switzerland.

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