Patient data from nursing homes suggest that PE ownership results in higher death rates and more negative patient outcomes Over the last two decades, investments made by Private Equity (PE) firms in the healthcare sector have expanded dramatically from less than $5 billion in 2000 to more than $100 billion in 2018. PE-owned firms staff…
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Featuring Brad Shapiro, Associate Professor of Marketing and True North Faculty Scholar, Chicago Booth School of Business Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter. In this episode, I speak with Brad Shapiro, Ph.D. about his research into the return on investment of television advertising. The original post…
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New research concludes that companies’ pre-pandemic SEC 10K Risk Factors disclosures were effective predictors of future equity performance The economic impact produced by the pandemic has been something new in modern times and continues to play out around the world. Real GDP fell 11% in the U.S., and the IMF forecasts that global output saw…
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New research concludes that TV ad spending has a positive ROI only in rare cases and even then not by much In 2019, advertisers in the U.S. spent over $66B in commercials, so it would be safe to assume that this huge investment yielded a positive result to the ad buyers. This assumption is wrong,…
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