Thematiks

Thematiks

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Thematiks
Selling to us or them: overcoming the threat of egocentric decision making in marketing
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Marketing and Sales

Selling to us or them: overcoming the threat…

Carlos Alvarenga
May 8, 2021
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Thematiks
Thematiks
Selling to us or them: overcoming the threat of egocentric decision making in marketing
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New research highlights how personal biases impact marketing decisions and what can be done to minimize this unwanted effect

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