Paola Cillo, PhD

Strategist, Luxury Brands

Associate Professor of Fashion and Luxury Management

Director, Corporate & Financial Institutions Research Division
SDA Bocconi School of Management
Bocconi University

Paola Cillo, PhD, is an Associate Professor of the Department of Management and Technology and Lead Researcher within the Gucci Research Lab, funded by Gucci and focused on research on innovation in creative organizations at Bocconi University. At SDA Bocconi School of Management, she is the Director of Research, and the Director of the Concentration in Luxury Business Management of the Full-Time MBA Program, and she teaches courses on creativity, design thinking, and new product development, as well as on the use of big data for innovation and marketing decisions. 

Cillo's research focuses on the dynamics of innovation in creative industries, financial market reactions to innovation, and big data. She has published several books, as well as articles in leading international journals, such as Journal of Marketing, Research Policy, Journal of Product Innovation Management, International Journal of Human Resource Management, and European Management Journal. She works closely with companies in digital and technology, in fashion and luxury business, and fast-moving consumer goods.

Cillo holds a PhD in Business Economics and Management from Bocconi University. She is based in Milan.

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